A company is launching a new health drink in Pune. Which of the follo…

The correct answer is Option (4) → Ravi, who has low self-esteem and does not have much confidence in himself

Option (1) Anil, who holds strong prejudices against new food brands — Incorrect. Strong prejudice is a target characteristic that works against change. People with strong prejudices are less prone to attitude change.

Option (2) Sunil, whose negative attitude towards packaged drinks is extreme and central to his views on health — Incorrect. This is about the existing attitude. Extreme and central attitudes are more difficult to change than less extreme and peripheral ones.

Option (3) Kunal, who hears about the drink only through a radio advertisement — Incorrect. This is about the mode of the message. Indirect transmission, such as radio, is usually less effective than talking to people face-to-face.

Option (4) Ravi, who has low self-esteem and does not have much confidence in himself — Correct. Self-esteem is a target characteristic. People with low self-esteem and little confidence in themselves change their attitudes more easily, so Ravi is the likeliest to change.