"This refers to the item actually being sold. It must deliver a minimum level of performances, otherwise even the best work on the other elements of the marketing mix won't do any good." Which element of marketing mix is being discussed here?
Answer & explanation
Correct answer: option 2
Product: This refers to the item actually being sold. The product must deliver a minimum level of performances, otherwise even the best work on the other elements of the marketing mix won't do any good.