Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales is known as:

Options:

On-line Selling

Sales promotion

Personal Selling

Tele Marketing

Correct Answer:

Personal Selling

Explanation:

The correct answer is Option (3) → Personal Selling

Personal selling involves a direct, oral, and personal presentation of a message to one or more prospective customers. The goal is to inform and persuade them to make a purchase. It's a two-way communication process that allows the salesperson to respond to a customer's specific questions and tailor the pitch to their individual needs and concerns.

 

  • On-line Selling → Selling through digital platforms like websites or apps.

  • Sales Promotion → Short-term incentives (discounts, coupons, offers) to boost sales.

  • Tele Marketing → Selling through telephone calls