Oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales is known as:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Personal Selling
Personal selling involves a direct, oral, and personal presentation of a message to one or more prospective customers. The goal is to inform and persuade them to make a purchase. It's a two-way communication process that allows the salesperson to respond to a customer's specific questions and tailor the pitch to their individual needs and concerns.
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On-line Selling → Selling through digital platforms like websites or apps.
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Sales Promotion → Short-term incentives (discounts, coupons, offers) to boost sales.
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Tele Marketing → Selling through telephone calls