Ravi is an NRI residing in London. When he came to India, he found that there were more similarities in the British and Indian culture in 2024 than when British were ruling India. What would you call this process?

Homogenisation

The correct answer is Option (2) → Homogenisation

Homogenisation refers to the process by which different cultures across the world become increasingly similar. In the given case, Ravi, an NRI, observes that Indian and British cultures have become more similar in 2024 than they were during the colonial period. This increasing uniformity or cultural similarity between two distinct regions is a classic example of homogenisation — where globalisation leads to shared lifestyles, practices, and values across countries.

Option 1: Westernisation. This refers to the adoption of Western ideas, values, and lifestyles, especially by Indian society. However, in the question, Ravi observes that both Indian and British cultures have become more similar. This is about mutual similarity, not just India adopting Western traits. Therefore, Westernisation does not explain the situation.

Option 3: Globalisation is a broader term that includes both homogenisation and glocalisation. It refers to increased global interconnectivity but does not directly point to cultural similarity as the core idea.

Option 4 Glocalisation. Glocalisation refers to the process where global influences are adapted to fit local cultures. For example, a global brand offering products suited to Indian tastes. But the situation described in the question is about increasing similarity between two cultures, not about blending or adapting one culture into another. So glocalisation is not the correct answer.