Practicing Success

Target Exam

CUET

Subject

Entrepreneurship

Chapter

Enterprise growth Strategies

Question:
'Kindzee' is a successful brand name in the field of play-school across the country. They decided to increase the number of branches all throughout the country. For this purpose they decided to give exclusive rights to individuals in return for a regular payment. The various SOPs included were i. Interested individuals need to have Minimum 2500 sq feet area and are ready to invest around Rs. 15,00,000. ii. Books and uniforms are to be procured from Kindzee's headquarters only. iii. Content, technical and accounting assistance would be provided regularly iv. Teacher training would be provided for a month
.Identify and explain this type business opportunity offered by 'Kindzee'.
Options:
Merger
Acquisition
Franchising
None of the above
Correct Answer:
Franchising
Explanation:
Franchising is as "an arrangement whereby the manufacturer or sole distributor of a trademarked product or service gives exclusive rights of local distribution to independent retailers in return for their payment of royalties and conformance to standardized operating procedures". The person offering the franchise is known as the franchisor. The franchisee is the person who purchases the franchise and is given the opportunity to enter a new business with a better chance to success than if he or she were to start a new business from scratch. Foundation of this relationship is the Franchise Agreement.