Identify the correct sequence for an effective advertising strategy:
A. Action
B. Interest
C. Desire
D. Attention
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is option (1) - D, B, C, A
Developing effective advertising (AIDA): Good advertising generally elicits the following four responses:
Attention – It catches the eye or ear and stands out amid the clutter of competing advertisements.
Interest – It arouses interest and delivers sufficient impact in the message or offering.
Desire – It creates a desire to learn more or crave ownership.
Action – It spurs an action which leads to achievement of the ad’s original objective – i.e. it prompts potential customers to purchase or use your product or service.