Consider the following passage and answer the questions. Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade. |
Which aspect has been marketed by organising elephant race? |
Events Experience Place Idea |
Events |
The correct answer is Option (1) → Events. By organising an elephant race, the company is marketing Events. An elephant race is an organized event, and the company is offering an entertainment or experiential activity to engage with customers. This is considered an event that can be marketed to attract attention, enhance brand image, and engage with customers in a unique manner. |