Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Consider the following passage and answer the questions.

Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for few years, company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks

Which aspect has been marketed by organising elephant race?

Options:

Events

Experience

Place

Idea

Correct Answer:

Events

Explanation:

The correct answer is Option (1) → Events.

By organising an elephant race, the company is marketing Events.

An elephant race is an organized event, and the company is offering an entertainment or experiential activity to engage with customers. This is considered an event that can be marketed to attract attention, enhance brand image, and engage with customers in a unique manner.