Select the General forces of business environment out of the following.
A. Social
B. Competitors
C. Technological
D. Suppliers
E. Customers
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is option 2- A and C only.
Business environment includes both specific and general forces.
Specific forces (such as investors, customers, competitors and suppliers) affect individual enterprises directly and immediately in their day-to-day working.
General forces (such as social, political, legal and technological conditions) have impact on all business enterprises and thus may affect an individual firm only indirectly.