Devansh went to a store to buy a pair of jeans. The salesperson forced him to buy a particular color of jeans out of various available colors, irrespective of his willingness.

Which right of Devansh, as a consumer, has been violated?

Right to be assured

The correct answer is option 1- Right to be assured.

Devansh's Right to be assured as a consumer has been violated. This right ensures that consumers have the freedom to select from a variety of options without being coerced or forced into a particular choice.

The consumer has the freedom to access variety of products at competitive prices. This implies that the marketers should offer a wide variety of products in terms of quality, brand, prices, size, etc. and allow the consumer to make a choice from amongst these.