Devansh went to a store to buy a pair of jeans. The salesperson forced him to buy a particular color of jeans out of various available colors, irrespective of his willingness.

Which right of Devansh, as a consumer, has been violated?

Right to be assured

The correct answer is option 1- Right to be assured.

The Right to be Assured means that a consumer should have access to a variety of goods and services at competitive prices and should be free to choose according to their preference. Here, the salesperson forced Devansh to buy a particular colour of jeans despite other options being available and irrespective of his willingness. This restricted his freedom of choice as a consumer.

Option 2 : “Right to be heard”- This is incorrect. This right relates to consumers being able to raise complaints and have their grievances considered.

Option 3 : “Right to seek redressal”- This is incorrect. This right concerns getting compensation or relief against unfair trade practices.

Option 4 : “Right to be informed”- This is incorrect. This right relates to getting complete information about the quality, price, quantity, ingredients, etc. of a product.