Match List-I with List-II
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List-I Four Ps of marketing |
List-II Explanation |
|
(A) Place |
(I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them. |
|
(B) Price |
(II) 'Anything of value' which is offered to the market for sale. |
|
(C) Promotion |
(III) The amount of money customers have to pay to obtain the product. |
|
(D) Product |
(IV) It includes activities that make the firm's products available to the target customers. |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (A)-(IV), (B)-(III), (C)-(I), (D)-(II)
|
List-I Four Ps of marketing |
List-II Explanation |
|
(A) Place |
(IV) It includes activities that make the firm's products available to the target customers. |
|
(B) Price |
(III) The amount of money customers have to pay to obtain the product. |
|
(C) Promotion |
(I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them. |
|
(D) Product |
(II) 'Anything of value' which is offered to the market for sale. |