A 'Khadi Kurta worn over jeans'. This clothing combination is an example of the process called; |
Cultural homogenisation Cultural heterogenisation McDonaldisation Westernisation |
Cultural heterogenisation |
The correct answer is Option (2) → Cultural heterogenisation Cultural heterogenisation refers to the process where different cultures interact and blend, creating new, hybrid forms of culture. This is distinct from cultural homogenization, where a dominant culture overtakes and erases local cultures. The combination of the traditional Indian garment, the khadi kurta, with modern, Western jeans is a perfect example of this fusion. It shows how local traditions can adapt and coexist with global influences, resulting in a unique cultural expression. |