This concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in efficient manner so that long-term well being of the consumers is taken care of.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Societal Marketing Concept
Option (1) Marketing Concept — Incorrect. The marketing concept also starts from the needs and wants of the target market and aims at customer satisfaction. But it stops at the customer. It does not add the long-term welfare of society, which the question includes.
Option (2) Product Concept — Incorrect. The product concept believes that customers buy products of good quality and performance, so the firm keeps improving the product. It does not start from what the market needs.
Option (3) Selling Concept — Incorrect. The selling concept believes customers will not buy enough unless they are persuaded, so the firm pushes sales through aggressive selling and promotion.
Option (4) Societal Marketing Concept — Correct. This concept keeps everything in the marketing concept and adds one more concern: the long-term well-being of consumers and society. A firm following it avoids products that satisfy customers today but harm them or the environment later.
NCERT (2026-27 Edition): “Societal Marketing Concept … The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term well-being of the consumers and the society is taken care of. Thus, the societal marketing concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society. …” |