Read the following passage and answer the question.

EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.

Following are the salient features of Eco Tech business:

1. EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.

2. The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.

3. EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.

4. EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.

"EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers".

Identify the promotion mix highlighted in the aforesaid statement.

Public Relations

The correct answer is option 2- Public Relations.

Public Relations is the promotion mix highlighted in the given statement.

The statement describes EcoTech's activities such as Sponsoring sustainability events, Running awareness campaigns, Publishing information in the press and on their website. These actions are aimed at building a positive brand image, improving brand credibility, and educating the public — all of which are key components of Public Relations (PR). Since EcoTech is not directly selling or offering incentives, but rather enhancing their image and spreading awareness through non-paid communication channels, Public Relations is the promotion mix element used by it.