Read the case and answer the question:

Shiva owns a small business of manufacturing notebooks. He has started this business in the basement of his house. His son Ganesh, helps him in selling note books to school students. Ganesh would go to schools near his home and sell them outside the schools. Shiva would go to metro station to sell the notebooks. Shiva has kept different variety of notebooks under the category of different colours, like Red colour notebook has plain sheets, Green colour notebooks ruled sheets and yellow colour means one side plain and other side ruled sheet. When Shiva started the business, he was not able to give a name to his product (Notebook). He developed the name later on, when Ganesh told him that without a name they can never be sure of the sale for their notebook so Shiva kept the name as 'Ganesh classic' notebook. He also added distinct mark to it. He kept the price low so as to attract more customers and used direct channel of distribution.

Which function of marketing is not being referred to in the above case?

Customer support services

The correct answer is Option (3) → Customer support services.

The function of marketing that is not being referred to in the above case is Customer support services.

The case mentions aspects like product naming, pricing, distribution, and product variety, but it doesn't mention anything about providing customer support services. Customer support would involve addressing customer queries, providing after-sales service, or resolving issues related to the product, none of which are discussed in this case.