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Home Questions QP9NA2RZ4H
Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:

In 1957, All India Radio acquired hugely popular channel which grew to become a money-spinning channel for AIR. The name of the channel was:

Options:

Hum Log

Vividh Bharati

Doordarshan

Buniyaad

Correct Answer:

Vividh Bharati

Explanation:

In 1957 AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR.

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