Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
Assertion: Main focus of selling concept is on affecting transfer of title and possession of goods from sellers to consumers or users.

Reasoning: Marketing concept assumes that customers can be persuaded and manipulated to buy the product.
Options:
Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.
Both Assertion (A) and reasoning (R) are correct and but R is not the correct explanation of A.
Assertion (A) is true but Reasoning (R) is not correct.
Assertion (A) is not true but Reasoning (R) is correct.
Correct Answer:
Assertion (A) is true but Reasoning (R) is not correct.
Explanation:
The main focus of selling is on affecting transfer of title and possession of goods from sellers to consumers or users. In contrast, marketing activities put greater thrust on achieving maximum satisfaction of the customer’s needs and wants. Selling concept assumes that customers can be persuaded and manipulated to buy the product.