Read the following statements and mark the correct answer.
Assertion: Main focus of selling concept is on affecting transfer of title and possession of goods from sellers to consumers or users.
Reasoning: Marketing concept assumes that customers can be persuaded and manipulated to buy the product.
Answer & explanation
Correct answer: option 3
The correct answer is option 3- Assertion (A) is true but Reasoning (R) is not correct.
Assertion: Main focus of selling concept is on affecting transfer of title and possession of goods from sellers to consumers or users. This is correct. The main focus of selling is on affecting transfer of title and possession of goods from sellers to consumers or users. The product quality and availability did not ensure the survival and growth of firms because of the large number of sellers selling quality products. This led to greater importance to attracting and persuading customers to buy the product.
Reasoning: Marketing concept assumes that customers can be persuaded and manipulated to buy the product. This is incorrect. Marketing activities put greater thrust on achieving maximum satisfaction of the customer’s needs and wants. Selling concept assumes that customers can be persuaded and manipulated to buy the product. Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way.