Manager P sets the standard ‘each sales-person should sell 120 units a month’. Manager Q sets the standard ‘each sales-person should improve the goodwill of the shop’.
At the end of the month, which manager will find it easier to compare actual performance with the standard, and why?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Manager P, because his standard is set in quantitative terms.
Option (1) Manager Q, because his standard is set in qualitative terms. — Incorrect. Goodwill is a qualitative standard, so it is hard to measure. Manager Q will find comparison difficult.
Option (2) Manager P, because his standard is set in qualitative terms. — Incorrect. Units sold can be counted, so P’s standard is quantitative.
Option (3) Manager Q, because his standard is set in quantitative terms. — Incorrect. Improving goodwill cannot be counted, so Q’s standard is qualitative.
Option (4) Manager P, because his standard is set in quantitative terms. — Correct. Selling 120 units a month is a quantitative standard. Actual sales are counted in units, so comparison becomes easy.
NCERT (2026-27 Edition):
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