Read the following case study and answer question.

Sumit and Rachit are running a company processing coffee powder with a unique name 'Mad over Coffee'. It has a widely established market because of its excellent quality and distinct flavours. They don't have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after sales service. It doesn't take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack.

A variety of programmes were designed by him to promote or protect the company's image and its individual products in the eyes of public.

They started advertising their products on TV and Social media.

Raghav was appointed as a marketing manager. At which level of management was Raghav working ?

Middle Level

The correct answer is option (3) : Middle Level

Raghav, who was appointed as a marketing manager, was working at the Middle level of management.

Middle-level managers are responsible for overseeing specific departments or functions within an organization, and in this case, Raghav was responsible for marketing, which is a specific department or function.

Middle Management is the link between top and lower level managers. They are subordinate to top managers and superior to the first line managers. They are usually known as division heads, for example production manager. Middle management is responsible for implementing and controlling plans and strategies developed by top management. At the same time they are responsible for all the activities of first line managers. Their main task is to carry out the plans formulated by the top managers. For this they need to:
(i) interpret the policies framed by top management
(ii) ensure that their department has the necessary personnel
(iii) assign necessary duties and responsibilities to them
(iv) motivate them to achieve desired objectives
(v) cooperate with other departments for smooth functioning of the organisation.