Innovational opportunity is one of the reasons for the importance of packaging. Which of the following is NOT a point made under this reason?
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → More people now buy packed goods, as the chances of adulteration in such goods are minimised.
Option (1) Milk can now be stored for some days without refrigeration in recently developed packing materials. — A point under innovational opportunity. Newly developed packing materials let milk be stored for 4-5 days without refrigeration.
Option (2) Lots of new innovations in packaging have come in areas such as pharmaceuticals and soft drinks. — A point under innovational opportunity. Many new packaging innovations have come in pharmaceuticals and soft drinks.
Option (3) The scope for the marketing of products such as milk and soft drinks has increased. — A point under innovational opportunity. As a result of these innovations, the scope for marketing such products has increased.
Option (4) More people now buy packed goods, as the chances of adulteration in such goods are minimised. — Not a point under innovational opportunity. This point belongs to another reason, rising standards of health and sanitation. As living standards rise, more people buy packed goods because the chances of adulteration in them are minimised.
NCERT (2026-27 Edition): “Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons: “(iii) Innovational Opportunity: Some of the recent developments in the area of packaging have completely changed the marketing scene in the country. For example, milk can now be stored for 4-5 days without refrigeration in the recently developed packing materials. Similarly, in the area of pharmaceuticals, soft drinks, etc., lots of new innovations have come in respect of packaging. As a result, the scope for the marketing of such products has increased.” |