Find the correct statements:
(A) Advertisement is a part of modern media
(B) Newspapers began to reach out to mass audience in the 20th century
(C) Madras Mail was published in the year 1868
(D) Newspaper creates a sense of belonging or we feeling
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A), (C), (D) only
(A) Advertisement is a part of modern media Correct. Modern media live on advertising: All India Radio’s Vividh Bharati carried sponsored programmes and advertisements, and the advertising on serials like Hum Log began the commercialisation of Doordarshan.
(B) Newspapers began to reach out to mass audience in the 20th century Incorrect. It was in the mid 19th century, with further development in technologies, transportation and literacy, that newspapers began to reach out to a mass audience. The statement shifts the date by a hundred years, and one changed number is enough to make a statement false; read every date in a statement.
(C) Madras Mail was published in the year 1868 Correct. The Madras Mail was started in 1868, after The Times of India (1861) and The Pioneer (1865).
(D) Newspaper creates a sense of belonging or we feeling Correct. People in different corners of the country read or heard the same news and came to feel connected and develop a sense of belonging or ‘we feeling’. Benedict Anderson argued that this helped the growth of nationalism, the nation as an ‘imagined community’.
NCERT (2025-26): “7.1 The Beginnings of Modern Mass Media … With the Industrial Revolution, the print industry also grew. The first products of the press were restricted to an audience of literate elites. It was only in the mid 19th century, with further development in technologies, transportation and literacy that newspapers began to reach out to a mass audience. People living in different corners of the country found themselves reading or hearing the same news.…” “feel connected and develop a sense of belonging or ‘we feeling’. The well known scholar Benedict Anderson has thus argued that this helped the growth of nationalism, the feeling that people who did not even know of each other’s existence feel like members of a family. It gave people who would never meet each other a sense of togetherness.…” “…In 1957, AIR acquired the hugely popular channel Vividh Bharati, which soon began to carry sponsored programmes and advertisements and grew to become a money-spinning channel for AIR.…”
Box 7.1 (NCERT 2025-26) |
