Match List-I with List-II
| List-I (Branding terminology) | List-II (Explanation) |
| (A) Trademark | (I) Unutterable part |
| (B) Brand name | (II) Legal protection against its use by other firms. |
| (C) Brand | (III) Verbal component |
| (D) Brand mark | (IV) Name, term, sign, symbol, design or some combination |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A) - (II), (B) - (III), (C) - (IV), (D) - (I)
(A) Trademark — this matches (II) Legal protection against its use by other firms. A brand, or part of it, becomes a trademark when it is registered under the law. Then no other firm can use it.
(B) Brand name — this matches (III) Verbal component. The brand name is the part of the brand that can be spoken, such as Maggi or Lux.
(C) Brand — this matches (IV) Name, term, sign, symbol, design or some combination. A brand is the whole of it, used to identify a seller’s products and set them apart from competitors’ products.
(D) Brand mark — this matches (I) Unutterable part. The brand mark is the part that can be recognised but not spoken, such as a symbol or a logo.
NCERT (2026-27 Edition): “Branding … 1. Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. …” “2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. |