Identify which of the following is not a benefit derived by the customer on purchase of a product or a service.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → Marketing benefits
Option (1) Psychological benefits — A benefit the customer seeks (Incorrect). The product satisfies inner needs such as prestige and self-esteem. A motorcycle, for example, also makes its owner feel important.
Option (2) Functional benefits — A benefit the customer seeks (Incorrect). This is the basic use of the product. A motorcycle gives transport.
Option (3) Social benefits — A benefit the customer seeks (Incorrect). The product helps the buyer to be accepted by a group, such as friends who ride motorbikes.
Option (4) Marketing benefits — Not a benefit the customer seeks (Correct). There is no such type of benefit. Marketing is what the seller does to sell the product; the benefits are what the buyer gets from it.
NCERT (2026-27 Edition): “Products From the customer’s point of view, a product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of certain need. A buyer buys a product or service for what it does for her or the benefit it provides to her. There can be three types of benefits a customer may seek to satisfy from the purchase of a product, viz., (i) functional benefits, (ii) psychological benefits, and (iii) social benefits.” |