Given below are two statements:
Assertion (A): Packaging and labelling are considered as the pillars of marketing.
Reason (R): Packaging and labelling have become very important in modern day marketing.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both (A) and (R) are true and (R) is the correct explanation of (A).
Assertion (A): Packaging and labelling are considered as the pillars of marketing. — True. Packaging means designing and developing the package; labelling means designing the label put on it. Together they are called the pillars of marketing.
Reason (R): Packaging and labelling have become very important in modern day marketing. — True. The package protects the product and also works as a promotional tool. Buyers sometimes judge the quality of a product from its package.
Why R explains A?
A is about the place packaging and labelling hold in marketing. R is about how important they have become today. Because they have become so important in modern marketing, they are treated as its pillars. So the importance in R is the cause of the status in A.
NCERT (2026-27 Edition): “5. Packaging and Labelling: Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. |