Rajat has an ad agency. He makes advertisements for various companies. He follows four responses to develop an effective advertisement. These four responses are:-

Attention, Interest, Desire and Action

The correct answer is option 3 i.e. Attention, Interest, Desire and Action

 Good advertising generally elicits the following four responses:

Attention – It catches the eye or ear and stands out amid the clutter of competing advertisements.

Interest – It arouses interest and delivers sufficient impact in the message or offering.

Desire – It creates a desire to learn more or crave ownership.

Action – It spurs an action which leads to achievement of the ad’s original objective – i.e. it prompts potential customers to purchase or use your product or service.