Assertion (A): Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market.
Reason (R): The marketing concept assumes that, in the long run, a firm can maximise its profit by identifying and satisfying the needs of its buyers.
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both (A) and (R) are true and (R) is the correct explanation of (A).
Assertion (A): Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. — True. Under the marketing concept, the satisfaction of customer’s needs is the key to success. All decisions of the firm are made from the customer’s point of view.
Reason (R): The marketing concept assumes that, in the long run, a firm can maximise its profit by identifying and satisfying the needs of its buyers. — True. The marketing concept assumes that, in the long run, a firm can maximise its profit by identifying the needs of its buyers and satisfying them well.
Why R explains A?
A firm’s aim is to maximise its profit. R says this profit comes, in the long run, from identifying and satisfying buyers’ needs. So whatever satisfies the customer also brings the firm its profit, and that is why customer satisfaction becomes the key to success.
NCERT (2026-27 Edition): “The Marketing Concept Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. All the decisions in a firm are taken from the point of view of the customers. In other words, customer’s satisfaction become the focal point of all decision making in the organisation. …” |