Select a statement which can be attributed to a concern that emerged with the introduction of western channels like MTV in India.
Answer & explanation
Correct answer: option 2
The coming in of transnational television companies like Star TV, MTV,
Channel [V], Sony and others, worried some people about the likely impact on
Indian youth and on the Indian cultural identity. But most of the transnational
television channels have through research realised that the use of the familiar is more effective in procuring the diverse groups that constitute the Indian audience.