Read the following passage carefully and answer the given questions.

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

1. The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.

2. The company should use impersonal forms of communication to reach more audiences.

3. The company must focus on adopting a three-level channel of distribution.

4. Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share."

Identify the pricing objective adopted by the company in the aforesaid statement.

Obtaining market share leadership

The correct answer is option 2- Obtaining market share leadership.

Obtaining market share leadership is the pricing objective adopted by the company in the given statement.

The statement- "The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." clearly indicates that the pricing objective is to gain a larger share of the market by attracting more customers through lower prices. This strategy is often used by new entrants trying to penetrate a competitive market. It reflects the objective of market share leadership, not merely survival or quality leadership.