Which step of controlling states that "performance should be measured in an objective and reliable manner"?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Measurement of Actual Performance
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In the controlling process, once performance standards are set, the next step is to measure the actual performance.
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This step emphasizes that performance should be measured in an objective and reliable manner, using quantitative indicators wherever possible (e.g., sales figures, production units, cost per unit).