The correct answer is option 1- Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.
- The selling concept focuses on aggressive selling and promotional efforts to sell existing products. This is the core idea of the assertion (A).
- The reasoning (R) states that the selling concept assumes customers can be persuaded or manipulated to buy the product, which aligns with the aggressive selling tactics used in this concept. Therefore, the reasoning accurately explains the assertion.
Thus, both the assertion and reasoning are correct, and the reasoning provides the correct explanation for the assertion.
- Selling Concept- With the passage of time, the marketing environment underwent change. The increase in the scale of business further improved the position with respect to supply of goods, resulting in increased competition among sellers. The product quality and availability did not ensure the survival and growth of firms because of the large number of sellers selling quality products. This led to greater importance to attracting and persuading customers to buy the product. The business philosophy changed. It was assumed that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated to do so. Therefore, firms must undertake aggressive selling and promotional efforts to make customers buy their products. The use of promotional techniques such as advertising, personal selling and sales promotion were considered essential for selling of products. Thus, the focus of business firms shifted to pushing the sale of products through aggressive selling techniques with a view to persuade, lure or coax the buyers to buy the products. Making sale through any means became important. It was assumed that buyers can be manipulated but what was forgotten was that in the long run what matters most is the customer satisfaction, rather than anything else.
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