Read the following information and answer the question.

A garment manufacturing company wants to understand its customers' needs to successfully market the clothes it makes. To do this, the company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The company is fully committed to achieving its goals and has created a plan to guide its actions, including how much to produce, how to promote its products, and other important steps needed to meet its objectives. However, there is one area where the company needs improvement. The movement of finished garments was not efficient, so the company wants to fix this issue this year. To handle this, the company has set up a separate department to improve the process, helping it perform better in the future.

To do this, the company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Which function of marketing is performed in above case?

 Gathering and analysing market information

The correct answer is option 4-  Gathering and analysing market information.

The company is conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), which is a process of gathering and analyzing market information. This helps the company understand its current position in the market, customer needs, and potential opportunities or threats. By analyzing this information, the company can make informed decisions and plan its marketing strategies effectively.