Match List I with List - II.
|
List – I |
List – II |
|
(A) Concept of Balance |
(I) Norman Triplett |
|
(B) Concept of cognitive dissonance |
(II) Leon Festinger |
|
(C) Two step concept |
(III) S.M. Mohsin |
|
(D) Social Facilitation |
(IV) Fritz Heider |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → (A)-(IV), (B)-(II), (C)-(III), (D)-(I)
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(A) Concept of Balance – (IV) Fritz Heider. Fritz Heider proposed the Balance Theory, which explains how people strive for consistency in their relationships and attitudes.
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(B) Concept of Cognitive Dissonance – (II) Leon Festinger. Leon Festinger developed the theory of Cognitive Dissonance, which describes the discomfort experienced when holding conflicting cognitions.
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(C) Two-step concept – (III) S.M. Mohsin. S.M. Mohsin is associated with the two-step flow of communication in the Indian context, where opinion leaders play a mediating role in the communication process.
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(D) Social Facilitation – (I) Norman Triplett. Norman Triplett was one of the first to study social facilitation, noting that people perform better on simple tasks when in the presence of others.