Which of the following statements about a brand is NOT correct?

Answer & explanation

Correct answer: option 2

The correct answer is Option (2) → A brand is the name of the whole class of a product, such as a camera or a book.

Option (1) A brand may be a name, term, sign, symbol, design or some combination of them. — True. A brand can be a name, term, sign, symbol, design or some combination of them.

Option (2) A brand is the name of the whole class of a product, such as a camera or a book. — False. The name of the whole class of a product, such as a camera or a book, is its generic name. Any maker can use it. A brand is the name or mark a seller gives to its own product, such as Bata or Parker.

Option (3) A brand helps a seller to differentiate its products from those of its competitors. — True. A brand is used to identify the goods of one seller and to differentiate them from those of the competitors.

Option (4) A brand is a comprehensive term with two components, brand name and brand mark. — True. Brand is a comprehensive term with two parts: the brand name, which can be spoken, and the brand mark, which is seen but not spoken.

NCERT (2026-27 Edition): “Branding One of the most important decisions that a marketer has to take in the area of ‘product’ is in respect of branding. He has to decide whether the firm’s products will be marketed under a brand name or a generic name. Generic name refers to the name of the whole class of the product. For example, a book, a wristwatch, tyre, camera, toilet soap, etc. …”

“1. Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark. …”