Read the following text and answer the following question on the basis of the same.

Divisha is the branch manager of XYZ Handicrafts Pvt. Ltd of the only branch in Delhi. The company’s objective is to promote the sales of Indian handloom and handicraft products. It sells fabrics, furnishings, readymades and household items are made out of traditional Indian fabrics. Divisha decides quantities, variety, colour and texture of all the above items and then allocates resources for their purchase form different suppliers. She appoints a team of designers and crafts people in the company, who developed some prints for bed covers in bright colour on silk. Although the products looked very attractive and impressive, they were relatively expensive on the front of affordability for an average customer. Divisha suggested that they should keep the silk bed covers for special festive occasions and offer the cotton bed covers on a regular basis to keep costs under control. Further, the company asked Divisha to plan the Diwali collection in the month of June itself in the current year. For this purpose, she has to ensure that there is adequate workforce and continuously monitor whether production is proceeding according to plans. Her marketing department also has to be briefed in time to prepare their promotional and advertising campaigns.

In the above case “company’s objective is to promote the sales of Indian handloom and handicraft products.”

The above line focus on which feature of management?

Management is a goal oriented process

The correct answer is option 2- Management is a goal oriented process.

The line “company’s objective is to promote the sales of Indian handloom and handicraft products” focuses on the feature of management that 'Management is a goal-oriented process.' because it emphasizes a specific objective (promoting sales) that the company aims to achieve. Management involves setting and pursuing goals, and this statement reflects the goal-oriented nature of management, which drives planning, decision-making, and actions to achieve desired outcomes.

Management is a goal-oriented process: An organisation has a set of basic goals which are the basic reason for its existence. These should be simple and clearly stated. Different organisations have different goals. For example, the goal of a retail store may be to increase sales, but the goal of The Spastics Society of India is to impart education to children with special needs. Management unites the efforts of different individuals in the organisation towards achieving these goals.

OTHER OPTIONS

• Management is an intangible force- Management is an intangible force that cannot be seen but its presence can be felt in the way the organisation functions. The effect of management is noticeable in an organisation where targets are met according to plans, employees are happy and satisfied, and there is orderliness instead of chaos.

• Management is all pervasive- The activities involved in managing an enterprise are common to all organisations whether economic, social or political. A petrol pump needs to be managed as much as a hospital or a school. What managers do in India, the USA, Germany or Japan is the same. How they do it may be quite different. This difference is due to the differences in culture, tradition and history. 

• Management is a continuous process- The process of management is a series of continuous, composite, but separate functions (planning, organising, directing, staffing and controlling). These functions are simultaneously performed by all managers all the time.