Which of the following reasons gave birth to the consumer movement in an organized form in 1960s in India?
Answer & explanation
Correct answer: option 4
In India, the consumer movement as a ‘social force’ originated with the necessity of protecting and promoting the interests of consumers against unethical and unfair trade practices. Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the 1960s.