The correct answer is Option (3) → ‘Free steel spoon inside’
Option (1) ‘Net weight when packed: 250 g’ — Incorrect. Net weight when packed is identification information, like the maker’s name and address and the maximum retail price.
Option (2) ‘Green Label category’ — Incorrect. Selling tea under Yellow, Red and Green Label categories is grading. The label shows the grade or quality of the tea.
Option (3) ‘Free steel spoon inside’ — Correct. A label helps in promotion of a product. A label that announces a free gift, like ‘Free Toothbrush Inside’, is part of a sales promotion scheme and gives a reason to buy.
Option (4) ‘Brew for three minutes in boiling water’ — Incorrect. Describing the product means telling its contents, usage and cautions in use. A brewing direction tells the buyer how to use the tea; it carries no selling message or offer.
NCERT (2026-27 Edition): “Labelling …
2. Identification of the Product or brand: The other important function performed by labels is to help in identifying the product or brand. For example, the brand name of any product, say Biscuits or Potato Chips imprinted on its package helps us to identify, from number of packages, which one is our favourite brand. Other common identification information provided by the labels include name and address of the manufacturer, net weight when packed, manufacturing date, maximum retail price and Batch number.
3. Grading of Products: Another important function performed by labels is to help grading the products into different categories. Sometimes marketers assign different grades to indicate different features or quality of the product. For example, a popular brand of Hair Conditioners comes in different categories for different hair, say for ‘normal hair’ and for other categories. Different type of tea is sold by some brands under Yellow, red and Green Label categories.
4. Helps in Promotion of Products: An important function of label is to aid in promotion of the products. A carefully designed label can attract attention and give reason to purchase. We see many product labels providing promotional messages for example, the pack of a popular Amla Hair Oil states, ‘Baalon mein Dum, Life mein Fun’. The label on the package of a brand of Detergent Powder says, ‘keep cloth look good and your machine in top condition’. Labels play important role in sales promotional schemes launched by companies. For example the label on the package of a Shaving Cream mentions, ‘40% Extra Free’ or package of a toothpaste mentioning, ‘Free Toothbrush Inside’, or ‘Save ₹ 15’.” |
