Which one of the following is NOT a significant property of attitude?

The correct answer is Option (4) → Quantity

Option (1) Valence — A property of attitudes (Incorrect). Valence tells whether an attitude is positive or negative towards the attitude object.

Option (2) Centrality — A property of attitudes (Incorrect). Centrality is the role of a particular attitude in the attitude system; a central attitude influences the other attitudes much more than a peripheral one.

Option (3) Extremeness — A property of attitudes (Incorrect). Extremeness tells how positive or negative an attitude is.

Option (4) Quantity — Not a property of attitudes (Correct). The four significant features of attitudes are valence, extremeness, simplicity or complexity (multiplexity) and centrality. ‘Quantity’ is not one of them; the nearest feature, multiplexity, counts the smaller attitudes within a broad attitude, not an amount of attitude.