A TV company lets every buyer of its TV scratch a card to find out which prize, such as a refrigerator or a T-shirt, the buyer has won. Which sales promotion activity is this?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Instant draws and assigned gift
Option (1) Lucky draw — Incorrect. In a lucky draw the buyer gets a coupon, and only the coupons picked later in a draw win, as with a soap offering a gold coin.
Option (2) Product combinations — Incorrect. Product combinations give another fixed product as a gift with the purchase, such as rice with a bag of atta. Every buyer gets the same gift.
Option (3) Instant draws and assigned gift — Correct. Here every TV buyer scratches a card and at once finds the prize he has won. Winning at the time of purchase, with a gift assigned by the card, is an instant draw and assigned gift.
Option (4) Quantity gift — Incorrect. A quantity gift gives extra quantity of the same product, such as ‘40% extra’ shaving cream or ‘Buy 2 Get 1 Free’.
NCERT (2026-27 Edition):
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