If products were sold by generic names, it would be very difficult for the marketers to distinguish their products from that of competitors. How does an entrepreneur solve this problem of product mix?

Branding Packaging Tagline Trademark

Branding

Explanation: branding is a name, term, sign, symbol, or design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of the competitors.