Read the following text and answer the following question on the basis of the same.

Divisha is the branch manager of XYZ Handicrafts Pvt. Ltd of the only branch in Delhi. The company’s objective is to promote the sales of Indian handloom and handicraft products. It sells fabrics, furnishings, readymades and household items are made out of traditional Indian fabrics. Divisha decides quantities, variety, colour and texture of all the above items and then allocates resources for their purchase form different suppliers. She appoints a team of designers and crafts people in the company, who developed some prints for bed covers in bright colour on silk. Although the products looked very attractive and impressive, they were relatively expensive on the front of affordability for an average customer. Divisha suggested that they should keep the silk bed covers for special festive occasions and offer the cotton bed covers on a regular basis to keep costs under control. Further, the company asked Divisha to plan the Diwali collection in the month of June itself in the current year. For this purpose, she has to ensure that there is adequate workforce and continuously monitor whether production is proceeding according to plans. Her marketing department also has to be briefed in time to prepare their promotional and advertising campaigns.

With reference to the above case, at which level of management Divisha is working?

Middle level

The correct answer is option 3- Middle level.

Divisha is working at the Middle level of management. In the given case, Divisha is responsible for several key tasks that align with the role of a middle manager.
She decides on the quantities, variety, color, and texture of products.
She allocates resources for purchasing items from different suppliers.
She appoints and manages a team of designers and craftspeople.
She plans the Diwali collection, ensures adequate workforce, and coordinates with the marketing department.

Middle management involves implementing the strategies and policies set by top management, overseeing day-to-day operations, and ensuring that tasks are executed effectively. Divisha’s role encompasses these responsibilities, placing her in the middle management tier.

* Middle Management is the link between top and lower level managers. They are subordinate to top managers and superior to the first line managers. They are usually known as division heads, for example production manager. Middle management is responsible for implementing and controlling plans and strategies developed by top management. At the same time they are responsible for all the activities of first line managers. Their main task is to carry out the plans formulated by the top managers. For this they need to:
(i) interpret the policies framed by top management
(ii) ensure that their department has the necessary personnel
(iii) assign necessary duties and responsibilities to them
(iv) motivate them to achieve desired objectives
(v) cooperate with other departments for smooth functioning of the organisation