Read the following passage and answer the question.

Shahu Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems, TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tamished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following details-

• Price
• Method of use
• Caution
• Manufacturer's address
• A red square with a blue circle outside it

Which element of promotion mix is highlighted in the line?

"The top management quickly took the rectifying measures and protected as well as promoted the favourable image in eyes of public"?

Public Relation

The correct answer is option 1- Public Relation.

Public Relation is highlighted in the given lines because the focus is on managing and improving the company's image and reputation, which is a key aspect of public relations.

Managing public opinion of an organisation is an important task which can be performed by the marketing department. The business needs to communicate effectively to customers, suppliers, and dealers, since they are instrumental in increasing the sales and profit. Besides those who come into direct contact with the organisation or its products, there are other members of the general public whose voice or opinion is equally important. This public may be interested in the company and its product and have an impact on the business ability to achieve its objectives. Thus, it becomes imperative to manage public opinion and the company’s relation with the public on a regular basis. Therefore, public relations involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.