Which one of the following is a marketing management philosophy?

Societal marketing concept Distribution concept Direct marketing concept Channel concept

Societal marketing concept

Marketing Management Philosophies: The different business philosophies or concepts guiding the marketing efforts are: (i) Production Concept which assumes that availability and affordability of the product are the key to the success of a firm and puts greater emphasis on improving the production and distribution efficiency of the firms. (ii) Product Concept assumes that product improvement is, the key to profit maximisation of a firm; (iii) Sales Concept assumes that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated to do so, It is believed that aggressive selling and promotional efforts are important to make customers buy their products. (iv) Marketing Concept implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. (v) The Societal Marketing Concept is the extension of the marketing concept as supplemented by the concern for the long-term welfare of the society.