The correct answer is Option (3) → Valence
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Valence refers to the emotional direction or tone of an attitude. It is the fundamental aspect that determines whether an attitude is positive, negative, or neutral. For example, a positive attitude toward exercise would have a positive valence, while a negative attitude toward a political candidate would have a negative valence.
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Extremeness refers to the strength of the attitude—how positive or how negative it is.
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Simplicity refers to the number of attitudes a person holds about a particular object.
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Centrality refers to the importance of the attitude within a person's overall belief system.
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