Given below are two statements:
Assertion (A): With advertising, even simple products and messages can be made to look very attractive.
Reason (R): Special effects can be created in advertising because of the developments in art, computer designs and graphics.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both (A) and (R) are true and (R) is the correct explanation of (A).
Assertion (A): With advertising, even simple products and messages can be made to look very attractive. — True. This merit of advertising is expressiveness. Advertising has become one of the most forceful media of communication.
Reason (R): Special effects can be created in advertising because of the developments in art, computer designs and graphics. — True. Growth in art, computer designs and graphics lets advertisers create special effects.
Why R explains A?
A is about how advertising makes even simple products look attractive. R is about the special effects that new art, computer designs and graphics make possible.
Developments in art, computer design and graphics give advertisers special effects. These effects make the message lively and eye-catching. So even a simple product or message looks attractive.
NCERT (2026-27 Edition): “Merits of advertising Advertising, as a medium of communication, has the following merits: |