Identify the category of newspapers that cater to the different needs of readers in small towns and villages, some of which introduced district and block editions. Which of the following is true of this category?
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → They have adopted advanced printing technologies and attempted supplements, pullouts, and literary and niche booklets.
Option (1) They have adopted advanced printing technologies and attempted supplements, pullouts, and literary and niche booklets. — Correct. The category is the Indian language newspapers. To serve local readers they have adopted advanced printing technologies and added supplements, pullouts, and literary and niche booklets.
Option (2) Their readership has stagnated even as other dailies have grown substantially. — Incorrect. Stagnant readership describes the English dailies, at around 31 million readers. Indian language dailies grew substantially, from 191 million to 425 million readers in 2019.
Option (3) They circulate across regions and are often called 'national dailies'. — Incorrect. The name 'national dailies' is used for English newspapers that circulate across regions. Indian language papers grew mainly within the states and the rural hinterland.
Option (4) They were sidelined by the growth of television and the Internet, as was widely believed. — Incorrect. Many feared that electronic media would cut the circulation of print media. This fear proved wrong, because print circulation has in fact expanded.
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