Which of the following pairs is correctly matched?

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Eenadu - its founder had organised a chit-fund before launching it

Option (1) Dina Thanthi - published from ten towns in Andhra Pradesh by 1998 — Incorrect. The paper published from 10 towns in Andhra Pradesh by 1998 was Eenadu, the Telugu daily. Its circulation then made up 70 per cent of the audited Telugu daily circulation.

Option (2) Dainik Jagran - launched district dailies as tabloid inserts — Incorrect. District dailies as tabloid inserts were launched by Eenadu in 1989. They carried sensational news and classified advertisements from particular districts.

Option (3) Malayala Manorama - reached the countryside through the anti-arrack movement — Incorrect. The paper that reached the countryside through rural causes was Eenadu, the Telugu daily. The anti-arrack movement of the mid-1980s was one such cause.

Option (4) Eenadu - its founder had organised a chit-fund before launching it — Correct. Ramoji Rao, the founder of Eenadu, had run a successful chit-fund before he launched the paper in 1974. The Eenadu story shows the success of the Indian language press.

NCERT (2026-27): “Print Media …
The Eenadu story also exemplifies the success of the Indian language press. Ramoji Rao the founder of Eenadu, had successfully organised a chit-fund before launching the paper in 1974. By associating with appropriate causes in rural areas, like the anti-arrack movement in the mid- 1980s, the Telugu newspaper was able to reach the countryside. This prompted it to launch ‘district dailies’ in 1989. These were tabloid inserts or features carrying sensational news from particular districts, as well as, classified advertisements from villages and small towns of the area. By 1998, Eenadu was being published from 10 towns in Andhra Pradesh and its circulation accounted for 70 per cent of the audited Telugu daily circulation.”