Which of the following statements about radio in India are correct?
(A) Vividh Bharati was an entertainment channel primarily broadcasting classical music on listeners' request.
(B) Vividh Bharati soon carried sponsored programmes and advertisements and became a money-spinning channel for AIR.
(C) The major constraint for the popularisation of radio initially was the cost of the radio set.
(D) In 2000, around two-thirds of all Indian households were listening to radio broadcasts.
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → B, C and D only
(A) Vividh Bharati was an entertainment channel primarily broadcasting classical music on listeners' request. — Incorrect. Vividh Bharati was an entertainment channel that mainly played Hindi film songs on listeners' request. The statement wrongly makes classical music its main content.
(B) Vividh Bharati soon carried sponsored programmes and advertisements and became a money-spinning channel for AIR. — Correct. After AIR acquired Vividh Bharati in 1957, the channel began to carry sponsored programmes and advertisements. It grew into a money-spinning channel for AIR.
(C) The major constraint for the popularisation of radio initially was the cost of the radio set. — Correct. A radio set was costly at first, so few people could buy one. The transistor revolution of the 1960s made sets battery operated and much cheaper.
(D) In 2000, around two-thirds of all Indian households were listening to radio broadcasts. — Correct. In 2000, about 110 million households, two-thirds of all Indian households, listened to radio in 24 languages and 146 dialects.
NCERT (2026-27): “Radio … |