Given below are two statements:
Assertion (A): In publicity, there is no identified sponsor for the communication.
Reason (R): In publicity, the message reaches the public as a news item.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both (A) and (R) are true and (R) is the correct explanation of (A).
Assertion (A): In publicity, there is no identified sponsor for the communication. — True. In publicity, no firm is named as the sponsor, that is, as the one who sends and pays for the message.
Reason (R): In publicity, the message reaches the public as a news item. — True. Publicity takes place when the press, TV or radio present favourable news about a product. The message reaches people as a news item.
Why R explains A?
Because the message goes out as a news item, it is the media that present it, as an independent source. So no firm stands behind the message as its sponsor, and no sponsor can be identified.
NCERT (2026-27 Edition): “1. Publicity: Publicity is similar to advertising, in the sense that it is a non-personal form of communication. However, as against advertising it is a non-paid form of communication. Publicity generally takes place when favourable news is presented in the mass media about a product or service. For example, if a manufacturer achieves a breakthrough by developing a car engine, which runs on water instead of petrol, and this news is covered by television or radio or newspapers in the form of a news item. It would be termed as publicity because the engine manufacturer would benefit from such dissemination of information about its achievement by the media but would not bear any cost for the same. Thus, the two important features of publicity are that: |