Match List – I with List – II.

Choose the correct answer from the options given below :

(A)-(IV), (B)-(III), (C)-(II), (D)-(I)

The correct answer is Option (2) - (A)-(IV), (B)-(III), (C)-(II), (D)-(I).

* Brand Name - Verbal component. Brand name helps in creating product differentiation, i.e., providing basis for distinguishing the product of a firm with that of the competitor, which in turn, helps in building customer’s loyality and in promoting its sale.

* Brand Mark- Recognisable component. Brand Mark is that part of a brand which can be recognised but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct colour scheme or lettering.

* Trade Mark- Legal component. A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. Thus the firm, which got its brand registered, gets the exclusive right for its use. In that case, no other firm can use such name or mark in the country.

* Brand- Comprehensive term. A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors. For example, some of the common brands are Bata, Lifebuoy, Dunlop, and Parker. Brand is a comprehensive term, which has two components—brand name and brand mark.