Read the following case study and answer question.

Sumit and Rachit are running a company processing coffee powder with a unique name 'Mad over Coffee'. It has a widely established market because of its excellent quality and distinct flavours. They don't have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after sales service. It doesn't take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack.

A variety of programmes were designed by him to promote or protect the company's image and its individual products in the eyes of public.

They started advertising their products on TV and Social media.

Sumit and Rachit have given a unique name 'Mad over Coffee' to their company. Which function of marketing have they performed in doing so.

Branding

The correct answer is option (4) : Branding

By giving the unique name "Mad over Coffee" to their company, Sumit and Rachit have performed the function of :

(4) Branding

• Branding involves creating a unique and memorable name, symbol, or design that distinguishes a product or company from its competitors. In this case, the name "Mad over Coffee" serves as the brand name for their company.

Product Designing :

• Product designing is the process of creating and developing the physical features and characteristics of a product. In the case, Sumit and Rachit did not specifically mention product designing. However. they did mention adding new flavors to their existing product range, which can be considered a part of product development.

Labelling:

• Labelling involves creating labels for products that provide information about the producti its contents, usage, and other relevant details. The case mentions that they modified their packaging to make it more attractive and started providing more details about their products on their labels. This indicates the focus on labelling to improve product information.

Promotion:
• Promotion involves marketing activities aimed at creating awareness and interest in a product or company. In the case, it is mentioned that a variety of programs were  designed to promote the company's image and its individual products, They also started advertising their products on TV and social media. These actions represent the promotion function.