Given below are two statements:
Statement I: In personal selling, a direct face-to-face dialogue takes place between the seller and the buyer.
Statement II: Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making sale.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → Both Statement I and Statement II are correct.
Statement I: In personal selling, a direct face-to-face dialogue takes place between the seller and the buyer. — Correct. This is the feature called personal form. The seller and the buyer talk directly, and each responds to the other.
Statement II: Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making sale. — Correct. This is the feature called development of relationship. Such relationships may become important in making a sale.
NCERT (2026-27 Edition): “Personal Selling Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.” “Features of Personal selling (i) Personal Form: In personal selling a direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer. |